Sales Promotion and Personal Selling

Verizon uses many different sales promotions. Verizon uses premiums, loyalty programs, training programs, rebates, and various online promotions. A premium Verizon has recently started is a buy one get one free promotion on their newest droid model, the Fascinate. The promotion is over at the end of the month and by
putting a clock on how long the premium will last, Verizon has created a need and urgency for customers to buy their product. Verizons upper office also provides training for the "middle man".  When the newest droid came out, Verizon trained all its store employees and its technical support staff on how to use the phone and fix any potenial problems customers have. This is a sales promotion because people will buy the product if the the sales person doing the personal selling can show them the features of the phone and explain them intelligently. Verizon also uses several online promotions such as their online only discount on their droid models. When buying the phone in stores, you get a  hundred dollar rebate, which from personal experience takes very long to arrive. However if you buy the phone online you get the hundred dollars off the top and
dont have to wait for anything. Lastly, Verizon also rewards its current and loyal customers by allowing them to upgrade their droid phones once every year.