Product Concepts

Verizon wireless has many products but its main products are their cellular phones and the monthly bill, warranty, customer service and all the features and convenience that their phones like their droid model comes with. Speaking of Warranties, Verizon offers free warranty for a year and if you would like to continue it, it will cost you upward of five dollars a month and research shows that after a year or so there are more problems with Verizon phones, which could be a form of planned obsolescence. Verizon has also extended their product line to include an internet system, home phones, a type of television brand, among many others which has separated them from some of their prime competition in the phone industry such as AT&T and T-Mobile. Verizon's brand is often identified not only by its name but by its colors, in that the word "Verizon" is always black but the "z" is always red, resembling its red check mark above the word. Verizon has many product line as well, but their most successful is their cellphone product line which they have added hundreds of new phones since its inception due to the accelrated rate at which technology evolves.