Integrated Marketing Communications

 

Verizon uses many things to communicate its messages to its target market and uses all four concepts of a promotional mix. One of Verizon's major ways of communicating to its market is through sponsorships. Verizon uses its sponsorships to communicate its message through them in a positive and very public way. They evaluate how much exposure the sponsorship will give them and how much positive emotions it will cause to be associated with the Verizon brand. Verizon also uses social networks to send out its message, using sites such as facebook.com/Verizon and myspace.com/Verizon. Also, the message Verizon tries to send through its advertisements is that people who have Verizon have many friends and are the typical happy family as evidenced by there commercials that include hundreds of people following the "Verizon Guy". In Verizon's most recent commercial, a advertisement for their newest droid model the Verizon Fascinate, Verizon shows the phone with many different attention provoking colors in the background, while also playing exciting and attention grabbing music. In a way Verizon communicates its message that the Fascinate is a great "sexy" phone without saying a single thing in its advertisement.

http://www.youtube.com/watch?v=WJGL3-0idic