Customer Relationship Management is something all businesses must use effectively to run a successful business. Verizon however continually fails when it comes to this aspect. Verizon's relationship status with their customers is often ruined in large part because of their horrendous customer service. However, Verizon does use the data they obtain from their customers to their advantage and that is how they run their business successfully. Verizon uses the data it obtains to build a profile of its customers to effectively cross sell. Consumers who buy Verizon's droid models are often knowledgeable when it comes to the latest technology. They are also will to spend a large amount of money on the newest technology. This profile allows Verizon to cross sell products such as the newest televisions, newest home phone technology and newest Internet technologies. Also, since Verizon offers their droid models at a much cheaper price if the customer agrees to a two year contract, Verizon will have that customers brand loyalty for at least the life of that contract and it also gives them time to collect data and build the relationship beyond those two years.
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