Verizon's droid marketing plan includes coming out with an updated Droid model almost monthly and recently has released the Verizon fascinate, a phone Verizon hopes will compete with apples iphone 4 as the iphone is the cream of the crop in the increasingly advanced world of cell phones. In regards to Verizon's strategic decisions, Verizon realized that in this age people want to have service anywhere they can and therefore Verizon made it a point to not only provide and develop the best all around coverage known as their 3G network, but to also expose there competitions lack of coverage compared to theirs as seen in many of their commercials. Verizon also has also developed some strategic alternatives to the droid and cellphone part of their business by selling packages that include land line, internet and cable television service in hopes of increasing sales my introducing a new product to their present market. Verizon's target market for their Droid models are young people between the ages of as young as 14 to someone in their mid to late 20s and even beyond.
No comments:
Post a Comment