Verizon's Marketing Environment has increased rapidly throughout the years. While Generation X would appear to be the target demographic, essentially all four generations are buyers of Verizon products. While the Verizon droid model is more popular amongst tween's and generation X, it has a modest presence within the other generations. The advanced technology of the Verizon droid has made it very popular among all demographics but especially among the Asian population as research shows that the Asian population is technologically advanced. Verizon also maintained its relatively low prices on family plans in its response to the economic times as well as the involvement of all four generations in its sales, as often displayed in many of their ads. In response to the large percent of the population in Verizon's region being Hispanic (also the largest of the minority population) Verizon has released several ads and commercials that appear to be aimed at this Hispanic demographic not only because of its portion of the population and its predicted larger portion of the future but also because research shows that Hispanics are very brand loyal and are far more likely to stay with the company.
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