The Importance of Understanding Consumer Behavior

Verizon uses several aspects of consumer behavior to tweak their product in order to be very marketable to several groups. Verizon uses the need recognition step in the consumer decision making process by understanding two things. One is that people have been made to believe that they need a cellphone. The second is that people also need to have the most updated, technologically advanced phone that can be produced. Verizon takes advantage of these needs by making and selling their Droid models. While using need recognition to make the product, when developing their prices and plans for the Droid phones, Verizon markets to the age and family life-cycle. While it is often the kids in the family that want the newer phone models, it is typical that the parents are the ones paying the bill. Due to this Verizon makes use of its family plan and fairly low cost service. This also helps in the fact that the social classes Verizon targets is the middle and working class and cost effective things are very attractive to the people in these classes.