Segmenting and Targeting Markets

Verizon market segment operates within the traditional family life cycle. With many of its advertisements often including the "traditional family" (a husband,wife,often two or three kids) which can apply to the middle age married with kids category or even the older married couple with children who are independent from their parents because Verizon family deal is better deal financially for most families in these economic times. Also while not directly advertising it, Verizon is very appealing to young single people because they are up to date technology wise as evidenced by their continuing success with their Droid models. Another reason Verizon is successful with the young single people segment is that their low monthly cost is something that fits perfectly into their general financially statuses. Although Verizon successfully advertises too these segments of the family life cycle it seems to ignore the newest and one of the largest segments of the family life cycle, the homosexual segment. Verizon has yet to include a same sex couple in any of their advertisements and would be wise to do so.